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1ST COLUMN

PROPERTY MARKETING PLAN

Campaign Objectives

The main goal of the marketing campaign is to secure a buyer for your property. This includes:

  • Selling your home at or above market value.

  • Achieving the sale within your desired timeframe.

Market Positioning

The main theme in marketing your home is its positioning, highlighting the unique value it offers compared to other properties on the market. Buyers evaluate your home against others, so we aim to make your home stand out among the competition.

Developing the positioning involves three key steps:

  • Assessing your home's unique attributes and showcasing them in comparison to similar homes on the market.

  • Aligning these features with current buyer preferences and lifestyle trends.

  • Crafting a compelling story that underscores the exceptional value your home provides.

Example: "Rarely available remodeled home priced under $300,000, located in a top-rated school district."

Target Audience

Prospective buyers actively seeking homes within your home's price range, area, lifestyle, or a combination of these factors. We will leverage photos, potentially video, and detailed information about your home as the main value proposition to attract this audience. This information will enable them to assess if your home aligns with their criteria and provide them with the opportunity to express their interest.

Call To Action

Calls to Action are crafted for varying levels of buyer interest to engage with viewers based on their position in the home buying journey. The following calls-to-action can be incorporated throughout the marketing mix for your home's campaign:

Learn More:

Similar to "Ask a Question," this CTA invites viewers to seek further details about your home, indicating a high level of interest. The next step for these viewers is often to schedule a tour.

Ask a Question:

Viewers can inquire for more details about your home by filling out a form, messaging, texting, or calling your phone number. This indicates high interest, with the next step typically being to schedule a tour.

Schedule a Tour:

Interested viewers can schedule a specific day and time to tour your home, indicating serious intent to purchase.

Metrics

We employ performance-based marketing strategies to continually monitor and enhance our campaigns' effectiveness. Throughout this campaign, we may track the following metrics to gauge performance:

Number of Listing Ad Views

Number of Landing Page Views

Number of Listing Inquiries

Number of Showings

Marketing

For a full-service marketing campaign for your home, we may include the following creative elements:


  • Professional Photography

  • Virtual Tours: Interactive 3D tours

  • Drone Photography

  • Home Staging Consultation

  • Customized Property Brochures

  • Social Media Promotion

  • Video Tours

  • Open House Events

  • Online Advertising

  • Email Marketing

  • Door Knocking

  • Property Specific Website

  • Custom Landing Page with Funnels

  • QR Code or SMS Lead Tracking

  • Targeting Email, VM, SMS Campaigns

Distribution

Your home may be marketed on the following platforms:

Marketing Schedule

Here is a sample promotional schedule that may be used to find a buyer for your home:

Please note that this schedule is a sample and may vary based on specific circumstances and available resources.

TRICIA MADRID


Tricia Madrid is the committed agent you’ve been looking for. We promise to listen to your concerns and keep you informed of the nuances in our local market so you can reach all of your real estate goals. Reach out today for help with your home buying, selling, or investing needs!

Texas Elite Team Brokered by Divvy Realty, LLC

Serving the Dallas / Ft. Worth Metroplex

Serving DFW Metroplex

TEXAS ELITE TEAM

Texas Elite Team

4314 Blossom Valley Lane

Richmond, TX 77469

Phone: (682) 777-3950

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MLS Information Deemed Reliable But Not Guaranteed. This information is being provided by the NTREIS MLS. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.

TEXAS ELITE TEAM is a licensed Agent in the state of Texas and is a leading authority on DFW Metroplex, Our love for the communities we live and work in are why we do what we do. Stop by the office and experience the Texas Elite Team way of DFW area real estate.

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